The Design Process
A good graphic design process is structured around ensuring that you as the client get the highest quality solution appropriate to your business.
1. There are four main steps involved between client and designer
The briefing stage will consist of the following:
- Initial informal discussions between you and me – covering project objectives, timing, budget and creative ideas.
- I will setup a brief to show you my understanding of the project context, which I will follow as guideline for developing the project scope.
- After reviewing the project scope and setting up initial project outlines, I will send out a pro-forma invoice.
- Reviewing the brief and project guidelines, I will start developing draft concepts and preliminary designs.
- I will present my design solutions and explain the ideas behind the option/s.
- Together we will evaluate the visual presentation against the initial brief.
- Following your review and feedback, I will amend the design as required, if necessary, present you with new design(s).
- I will prepare the artwork files and provides a proof (email or hardcopy).
- You either approve the artwork by signing the proof, or mark-up changes you’d like to make.
- A further proof is provided if required.
- Any corrections requested by you, changes to content already provided, may include additional charges.
After final artwork sign-off, I will forward the artwork to a commercial printer.
- The printer can take 2 days up to 2 weeks to complete printing jobs, depending on the availability of materials and project scope. It is a good idea to work this time into the initial project deadline.